Discord brand colors
Blurple is one of the few brand colours with a coined name that entered general use, and Discord publishes it as hex alone. No Pantone, no CMYK, which is consistent for a brand that has never needed to print.
Official site: discord.com
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Blurple | primary | #5865F2 | 88, 101, 242 | 235, 86%, 65% | -- | -- | Fill screen |
| Light Blurple | secondary | #E0E3FF | 224, 227, 255 | 234, 100%, 94% | -- | -- | Fill screen |
| Black | neutral dark | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | -- | Fill screen |
Contrast pairs
Blurple passes AA for body text on white, at 4.6 to 1.
Of 18 ordered pairs in this palette, 14 clear 4.5 to 1 for body text and 16 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Blurple | Light Blurple | Black | White | Black |
|---|---|---|---|---|---|
| Blurple | 3.6Blurple on Light Blurple, fails AA for body text | 4.6Blurple on Black, passes AA for body text | 4.6Blurple on White, passes AA for body text | 4.6Blurple on Black, passes AA for body text | |
| Light Blurple | 3.6Light Blurple on Blurple, fails AA for body text | 16.6Light Blurple on Black, passes AA for body text | 1.3Light Blurple on White, fails AA for body text | 16.6Light Blurple on Black, passes AA for body text | |
| Black | 4.6Black on Blurple, passes AA for body text | 16.6Black on Light Blurple, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| White | 4.6White on Blurple, passes AA for body text | 1.3White on Light Blurple, fails AA for body text | 21.0White on Black, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 4.6Black on Blurple, passes AA for body text | 16.6Black on Light Blurple, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://discord.com/branding
Other technology
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