Starbucks brand colors
Almost every colour site lists Starbucks Green as #00704A. Starbucks does not. Its current guide gives the primary as #006241 and keeps #00754A as an accent, so the value in widest circulation is neither of the two greens the company actually publishes. The palette runs to a family of four greens, on the stated logic that the green is visible for blocks and is the most identifiable asset the brand owns.
Official site: starbucks.com
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Starbucks Green | primary | #006241 | 0, 98, 65 | 160, 100%, 19% | PMS 3425 | 100, 0, 85, 42 | Fill screen |
| Accent Green | secondary | #00754A | 0, 117, 74 | 158, 100%, 23% | PMS 3415 | 96, 0, 88, 37 | Fill screen |
| House Green | neutral dark | #1E3932 | 30, 57, 50 | 164, 31%, 17% | PMS 560 | 89, 48, 73, 64 | Fill screen |
| Light Green | accent | #D4E9E2 | 212, 233, 226 | 160, 32%, 87% | PMS 9521 | 15, 0, 14, 0 | Fill screen |
| Black | text | #000000 | 0, 0, 0 | 0, 0%, 0% | PMS Black | 76, 76, 82, 63 | Fill screen |
| Warm Neutral | neutral light | #F2F0EB | 242, 240, 235 | 43, 21%, 94% | PMS 9080 | 2, 4, 5, 2 | Fill screen |
| Cool Neutral | background | #F9F9F9 | 249, 249, 249 | 0, 0%, 98% | PMS 9062 | 3, 0, 3, 1 | Fill screen |
Contrast pairs
Starbucks Green passes AA for body text on white, at 7.4 to 1.
Of 70 ordered pairs in this palette, 40 clear 4.5 to 1 for body text and 44 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Starbucks Green | Accent Green | House Green | Light Green | Black | Warm Neutral | Cool Neutral | White | Black |
|---|---|---|---|---|---|---|---|---|---|
| Starbucks Green | 1.3Starbucks Green on Accent Green, fails AA for body text | 1.7Starbucks Green on House Green, fails AA for body text | 5.9Starbucks Green on Light Green, passes AA for body text | 2.8Starbucks Green on Black, fails AA for body text | 6.5Starbucks Green on Warm Neutral, passes AA for body text | 7.1Starbucks Green on Cool Neutral, passes AA for body text | 7.4Starbucks Green on White, passes AA for body text | 2.8Starbucks Green on Black, fails AA for body text | |
| Accent Green | 1.3Accent Green on Starbucks Green, fails AA for body text | 2.2Accent Green on House Green, fails AA for body text | 4.5Accent Green on Light Green, passes AA for body text | 3.6Accent Green on Black, fails AA for body text | 5.1Accent Green on Warm Neutral, passes AA for body text | 5.5Accent Green on Cool Neutral, passes AA for body text | 5.8Accent Green on White, passes AA for body text | 3.6Accent Green on Black, fails AA for body text | |
| House Green | 1.7House Green on Starbucks Green, fails AA for body text | 2.2House Green on Accent Green, fails AA for body text | 9.8House Green on Light Green, passes AA for body text | 1.7House Green on Black, fails AA for body text | 10.9House Green on Warm Neutral, passes AA for body text | 11.8House Green on Cool Neutral, passes AA for body text | 12.4House Green on White, passes AA for body text | 1.7House Green on Black, fails AA for body text | |
| Light Green | 5.9Light Green on Starbucks Green, passes AA for body text | 4.5Light Green on Accent Green, passes AA for body text | 9.8Light Green on House Green, passes AA for body text | 16.6Light Green on Black, passes AA for body text | 1.1Light Green on Warm Neutral, fails AA for body text | 1.2Light Green on Cool Neutral, fails AA for body text | 1.3Light Green on White, fails AA for body text | 16.6Light Green on Black, passes AA for body text | |
| Black | 2.8Black on Starbucks Green, fails AA for body text | 3.6Black on Accent Green, fails AA for body text | 1.7Black on House Green, fails AA for body text | 16.6Black on Light Green, passes AA for body text | 18.4Black on Warm Neutral, passes AA for body text | 19.9Black on Cool Neutral, passes AA for body text | 21.0Black on White, passes AA for body text | ||
| Warm Neutral | 6.5Warm Neutral on Starbucks Green, passes AA for body text | 5.1Warm Neutral on Accent Green, passes AA for body text | 10.9Warm Neutral on House Green, passes AA for body text | 1.1Warm Neutral on Light Green, fails AA for body text | 18.4Warm Neutral on Black, passes AA for body text | 1.1Warm Neutral on Cool Neutral, fails AA for body text | 1.1Warm Neutral on White, fails AA for body text | 18.4Warm Neutral on Black, passes AA for body text | |
| Cool Neutral | 7.1Cool Neutral on Starbucks Green, passes AA for body text | 5.5Cool Neutral on Accent Green, passes AA for body text | 11.8Cool Neutral on House Green, passes AA for body text | 1.2Cool Neutral on Light Green, fails AA for body text | 19.9Cool Neutral on Black, passes AA for body text | 1.1Cool Neutral on Warm Neutral, fails AA for body text | 1.1Cool Neutral on White, fails AA for body text | 19.9Cool Neutral on Black, passes AA for body text | |
| White | 7.4White on Starbucks Green, passes AA for body text | 5.8White on Accent Green, passes AA for body text | 12.4White on House Green, passes AA for body text | 1.3White on Light Green, fails AA for body text | 21.0White on Black, passes AA for body text | 1.1White on Warm Neutral, fails AA for body text | 1.1White on Cool Neutral, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 2.8Black on Starbucks Green, fails AA for body text | 3.6Black on Accent Green, fails AA for body text | 1.7Black on House Green, fails AA for body text | 16.6Black on Light Green, passes AA for body text | 18.4Black on Warm Neutral, passes AA for body text | 19.9Black on Cool Neutral, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://creative.starbucks.com/color/
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