University of San Francisco brand colors
Three colours, each given a separate Pantone for coated and uncoated stock: the green shifts from PMS 554 to 357 depending on the paper, which is a larger difference than most institutions acknowledge.
Official site: usfca.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| USF Green | primary | #00543C | 0, 84, 60 | 163, 100%, 16% | 554 C / 357 U | 95, 0, 80, 60 | Fill screen |
| USF Gold | secondary | #FDBB30 | 253, 187, 48 | 41, 98%, 59% | 1235 C / 122 U | 0, 25, 100, 0 | Fill screen |
| USF Grey | neutral dark | #919194 | 145, 145, 148 | 240, 1%, 57% | Cool Gray 9 C / 10 U | 0, 0, 0, 55 | Fill screen |
Contrast pairs
USF Green passes AA for body text on white, at 9 to 1.
Of 20 ordered pairs in this palette, 10 clear 4.5 to 1 for body text and 12 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | USF Green | USF Gold | USF Grey | White | Black |
|---|---|---|---|---|---|
| USF Green | 5.3USF Green on USF Gold, passes AA for body text | 2.9USF Green on USF Grey, fails AA for body text | 9.0USF Green on White, passes AA for body text | 2.3USF Green on Black, fails AA for body text | |
| USF Gold | 5.3USF Gold on USF Green, passes AA for body text | 1.8USF Gold on USF Grey, fails AA for body text | 1.7USF Gold on White, fails AA for body text | 12.3USF Gold on Black, passes AA for body text | |
| USF Grey | 2.9USF Grey on USF Green, fails AA for body text | 1.8USF Grey on USF Gold, fails AA for body text | 3.1USF Grey on White, fails AA for body text | 6.7USF Grey on Black, passes AA for body text | |
| White | 9.0White on USF Green, passes AA for body text | 1.7White on USF Gold, fails AA for body text | 3.1White on USF Grey, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 2.3Black on USF Green, fails AA for body text | 12.3Black on USF Gold, passes AA for body text | 6.7Black on USF Grey, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://myusf.usfca.edu/marketing-communications/resources/graphics-resources
Other colleges & universities
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