University of Virginia brand colors
Virginia publishes two CMYK builds for each primary, one for uncoated stock and one for coated, and describes its Pantone numbers as a best match rather than an exact equivalent. The CMYK values recorded here are the uncoated builds.
Official site: virginia.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| UVA Blue | primary | #232D4B | 35, 45, 75 | 225, 36%, 22% | 2767 C (best match) | 98, 83, 12, 46 | Fill screen |
| UVA Orange | secondary | #E57200 | 229, 114, 0 | 30, 100%, 45% | 158 C (best match) | 0, 68, 100, 0 | Fill screen |
| Cyan | accent | #009FDF | 0, 159, 223 | 197, 100%, 44% | -- | 100, 29, 0, 13 | Fill screen |
| Yellow | accent | #FDDA24 | 253, 218, 36 | 50, 98%, 57% | -- | 0, 20, 100, 0 | Fill screen |
| Teal | accent | #25CAD3 | 37, 202, 211 | 183, 70%, 49% | -- | 66, 0, 22, 0 | Fill screen |
| Green | accent | #62BB46 | 98, 187, 70 | 106, 46%, 50% | -- | 65, 0, 100, 0 | Fill screen |
| Magenta | accent | #EF3F6B | 239, 63, 107 | 345, 85%, 59% | -- | 0, 90, 40, 0 | Fill screen |
Contrast pairs
UVA Blue passes AA for body text on white, at 13.6 to 1.
Of 72 ordered pairs in this palette, 24 clear 4.5 to 1 for body text and 32 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | UVA Blue | UVA Orange | Cyan | Yellow | Teal | Green | Magenta | White | Black |
|---|---|---|---|---|---|---|---|---|---|
| UVA Blue | 4.3UVA Blue on UVA Orange, fails AA for body text | 4.5UVA Blue on Cyan, passes AA for body text | 9.8UVA Blue on Yellow, passes AA for body text | 6.8UVA Blue on Teal, passes AA for body text | 5.6UVA Blue on Green, passes AA for body text | 3.6UVA Blue on Magenta, fails AA for body text | 13.6UVA Blue on White, passes AA for body text | 1.6UVA Blue on Black, fails AA for body text | |
| UVA Orange | 4.3UVA Orange on UVA Blue, fails AA for body text | 1.0UVA Orange on Cyan, fails AA for body text | 2.3UVA Orange on Yellow, fails AA for body text | 1.6UVA Orange on Teal, fails AA for body text | 1.3UVA Orange on Green, fails AA for body text | 1.2UVA Orange on Magenta, fails AA for body text | 3.1UVA Orange on White, fails AA for body text | 6.7UVA Orange on Black, passes AA for body text | |
| Cyan | 4.5Cyan on UVA Blue, passes AA for body text | 1.0Cyan on UVA Orange, fails AA for body text | 2.2Cyan on Yellow, fails AA for body text | 1.5Cyan on Teal, fails AA for body text | 1.2Cyan on Green, fails AA for body text | 1.3Cyan on Magenta, fails AA for body text | 3.0Cyan on White, fails AA for body text | 7.0Cyan on Black, passes AA for body text | |
| Yellow | 9.8Yellow on UVA Blue, passes AA for body text | 2.3Yellow on UVA Orange, fails AA for body text | 2.2Yellow on Cyan, fails AA for body text | 1.5Yellow on Teal, fails AA for body text | 1.8Yellow on Green, fails AA for body text | 2.7Yellow on Magenta, fails AA for body text | 1.4Yellow on White, fails AA for body text | 15.2Yellow on Black, passes AA for body text | |
| Teal | 6.8Teal on UVA Blue, passes AA for body text | 1.6Teal on UVA Orange, fails AA for body text | 1.5Teal on Cyan, fails AA for body text | 1.5Teal on Yellow, fails AA for body text | 1.2Teal on Green, fails AA for body text | 1.9Teal on Magenta, fails AA for body text | 2.0Teal on White, fails AA for body text | 10.5Teal on Black, passes AA for body text | |
| Green | 5.6Green on UVA Blue, passes AA for body text | 1.3Green on UVA Orange, fails AA for body text | 1.2Green on Cyan, fails AA for body text | 1.8Green on Yellow, fails AA for body text | 1.2Green on Teal, fails AA for body text | 1.6Green on Magenta, fails AA for body text | 2.4Green on White, fails AA for body text | 8.7Green on Black, passes AA for body text | |
| Magenta | 3.6Magenta on UVA Blue, fails AA for body text | 1.2Magenta on UVA Orange, fails AA for body text | 1.3Magenta on Cyan, fails AA for body text | 2.7Magenta on Yellow, fails AA for body text | 1.9Magenta on Teal, fails AA for body text | 1.6Magenta on Green, fails AA for body text | 3.8Magenta on White, fails AA for body text | 5.6Magenta on Black, passes AA for body text | |
| White | 13.6White on UVA Blue, passes AA for body text | 3.1White on UVA Orange, fails AA for body text | 3.0White on Cyan, fails AA for body text | 1.4White on Yellow, fails AA for body text | 2.0White on Teal, fails AA for body text | 2.4White on Green, fails AA for body text | 3.8White on Magenta, fails AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 1.6Black on UVA Blue, fails AA for body text | 6.7Black on UVA Orange, passes AA for body text | 7.0Black on Cyan, passes AA for body text | 15.2Black on Yellow, passes AA for body text | 10.5Black on Teal, passes AA for body text | 8.7Black on Green, passes AA for body text | 5.6Black on Magenta, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.virginia.edu/design-assets/colors
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