University of Missouri brand colors
Missouri leads with gold rather than black, and specifies black as Tiger Paw Black with a rich-black CMYK build rather than a single ink. The university notes that the campus and its athletics department use the same gold, which is less common than it sounds.
Official site: missouri.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Mizzou Gold | primary | #FDB719 | 253, 183, 25 | 42, 98%, 55% | 124 C | 0, 31, 99, 0 | Fill screen |
| Tiger Paw Black | secondary | #000000 | 0, 0, 0 | 0, 0%, 0% | Process Black | 35, 24, 24, 100 | Fill screen |
| Bluff | neutral dark | #453D3F | 69, 61, 63 | 345, 6%, 25% | 412 C | 64, 64, 58, 48 | Fill screen |
| Limestone | neutral light | #D4D4D4 | 212, 212, 212 | 0, 0%, 83% | 427 C | 16, 12, 13, 0 | Fill screen |
| Burr Oak | accent | #7F4A0F | 127, 74, 15 | 32, 79%, 28% | 7574 C | 35, 68, 100, 33 | Fill screen |
| Slate | accent | #4A596E | 74, 89, 110 | 215, 20%, 36% | 7545 C | 75, 60, 40, 20 | Fill screen |
| Mulberry | accent | #6E0026 | 110, 0, 38 | 339, 100%, 22% | 7426 C | 34, 100, 72, 46 | Fill screen |
| Sunrise | accent | #EF553F | 239, 85, 63 | 7, 85%, 59% | Warm Red C | 0, 82, 80, 0 | Fill screen |
| Botanic | accent | #008486 | 0, 132, 134 | 181, 100%, 26% | 322 C | 86, 30, 47, 6 | Fill screen |
Contrast pairs
Mizzou Gold passes AA for body text on black, at 12 to 1.
Of 108 ordered pairs in this palette, 42 clear 4.5 to 1 for body text and 54 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Mizzou Gold | Tiger Paw Black | Bluff | Limestone | Burr Oak | Slate | Mulberry | Sunrise | Botanic | White | Tiger Paw Black |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mizzou Gold | 12.0Mizzou Gold on Tiger Paw Black, passes AA for body text | 6.0Mizzou Gold on Bluff, passes AA for body text | 1.2Mizzou Gold on Limestone, fails AA for body text | 4.1Mizzou Gold on Burr Oak, fails AA for body text | 4.1Mizzou Gold on Slate, fails AA for body text | 7.1Mizzou Gold on Mulberry, passes AA for body text | 2.0Mizzou Gold on Sunrise, fails AA for body text | 2.6Mizzou Gold on Botanic, fails AA for body text | 1.8Mizzou Gold on White, fails AA for body text | 12.0Mizzou Gold on Tiger Paw Black, passes AA for body text | |
| Tiger Paw Black | 12.0Tiger Paw Black on Mizzou Gold, passes AA for body text | 2.0Tiger Paw Black on Bluff, fails AA for body text | 14.2Tiger Paw Black on Limestone, passes AA for body text | 2.9Tiger Paw Black on Burr Oak, fails AA for body text | 3.0Tiger Paw Black on Slate, fails AA for body text | 1.7Tiger Paw Black on Mulberry, fails AA for body text | 6.0Tiger Paw Black on Sunrise, passes AA for body text | 4.6Tiger Paw Black on Botanic, passes AA for body text | 21.0Tiger Paw Black on White, passes AA for body text | ||
| Bluff | 6.0Bluff on Mizzou Gold, passes AA for body text | 2.0Bluff on Tiger Paw Black, fails AA for body text | 7.1Bluff on Limestone, passes AA for body text | 1.4Bluff on Burr Oak, fails AA for body text | 1.5Bluff on Slate, fails AA for body text | 1.2Bluff on Mulberry, fails AA for body text | 3.0Bluff on Sunrise, fails AA for body text | 2.3Bluff on Botanic, fails AA for body text | 10.5Bluff on White, passes AA for body text | 2.0Bluff on Tiger Paw Black, fails AA for body text | |
| Limestone | 1.2Limestone on Mizzou Gold, fails AA for body text | 14.2Limestone on Tiger Paw Black, passes AA for body text | 7.1Limestone on Bluff, passes AA for body text | 4.9Limestone on Burr Oak, passes AA for body text | 4.8Limestone on Slate, passes AA for body text | 8.4Limestone on Mulberry, passes AA for body text | 2.4Limestone on Sunrise, fails AA for body text | 3.0Limestone on Botanic, fails AA for body text | 1.5Limestone on White, fails AA for body text | 14.2Limestone on Tiger Paw Black, passes AA for body text | |
| Burr Oak | 4.1Burr Oak on Mizzou Gold, fails AA for body text | 2.9Burr Oak on Tiger Paw Black, fails AA for body text | 1.4Burr Oak on Bluff, fails AA for body text | 4.9Burr Oak on Limestone, passes AA for body text | 1.0Burr Oak on Slate, fails AA for body text | 1.7Burr Oak on Mulberry, fails AA for body text | 2.1Burr Oak on Sunrise, fails AA for body text | 1.6Burr Oak on Botanic, fails AA for body text | 7.3Burr Oak on White, passes AA for body text | 2.9Burr Oak on Tiger Paw Black, fails AA for body text | |
| Slate | 4.1Slate on Mizzou Gold, fails AA for body text | 3.0Slate on Tiger Paw Black, fails AA for body text | 1.5Slate on Bluff, fails AA for body text | 4.8Slate on Limestone, passes AA for body text | 1.0Slate on Burr Oak, fails AA for body text | 1.7Slate on Mulberry, fails AA for body text | 2.0Slate on Sunrise, fails AA for body text | 1.6Slate on Botanic, fails AA for body text | 7.1Slate on White, passes AA for body text | 3.0Slate on Tiger Paw Black, fails AA for body text | |
| Mulberry | 7.1Mulberry on Mizzou Gold, passes AA for body text | 1.7Mulberry on Tiger Paw Black, fails AA for body text | 1.2Mulberry on Bluff, fails AA for body text | 8.4Mulberry on Limestone, passes AA for body text | 1.7Mulberry on Burr Oak, fails AA for body text | 1.7Mulberry on Slate, fails AA for body text | 3.6Mulberry on Sunrise, fails AA for body text | 2.8Mulberry on Botanic, fails AA for body text | 12.4Mulberry on White, passes AA for body text | 1.7Mulberry on Tiger Paw Black, fails AA for body text | |
| Sunrise | 2.0Sunrise on Mizzou Gold, fails AA for body text | 6.0Sunrise on Tiger Paw Black, passes AA for body text | 3.0Sunrise on Bluff, fails AA for body text | 2.4Sunrise on Limestone, fails AA for body text | 2.1Sunrise on Burr Oak, fails AA for body text | 2.0Sunrise on Slate, fails AA for body text | 3.6Sunrise on Mulberry, fails AA for body text | 1.3Sunrise on Botanic, fails AA for body text | 3.5Sunrise on White, fails AA for body text | 6.0Sunrise on Tiger Paw Black, passes AA for body text | |
| Botanic | 2.6Botanic on Mizzou Gold, fails AA for body text | 4.6Botanic on Tiger Paw Black, passes AA for body text | 2.3Botanic on Bluff, fails AA for body text | 3.0Botanic on Limestone, fails AA for body text | 1.6Botanic on Burr Oak, fails AA for body text | 1.6Botanic on Slate, fails AA for body text | 2.8Botanic on Mulberry, fails AA for body text | 1.3Botanic on Sunrise, fails AA for body text | 4.5Botanic on White, passes AA for body text | 4.6Botanic on Tiger Paw Black, passes AA for body text | |
| White | 1.8White on Mizzou Gold, fails AA for body text | 21.0White on Tiger Paw Black, passes AA for body text | 10.5White on Bluff, passes AA for body text | 1.5White on Limestone, fails AA for body text | 7.3White on Burr Oak, passes AA for body text | 7.1White on Slate, passes AA for body text | 12.4White on Mulberry, passes AA for body text | 3.5White on Sunrise, fails AA for body text | 4.5White on Botanic, passes AA for body text | 21.0White on Tiger Paw Black, passes AA for body text | |
| Tiger Paw Black | 12.0Tiger Paw Black on Mizzou Gold, passes AA for body text | 2.0Tiger Paw Black on Bluff, fails AA for body text | 14.2Tiger Paw Black on Limestone, passes AA for body text | 2.9Tiger Paw Black on Burr Oak, fails AA for body text | 3.0Tiger Paw Black on Slate, fails AA for body text | 1.7Tiger Paw Black on Mulberry, fails AA for body text | 6.0Tiger Paw Black on Sunrise, passes AA for body text | 4.6Tiger Paw Black on Botanic, passes AA for body text | 21.0Tiger Paw Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.missouri.edu/brand-visuals/colors/
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