Wake Forest University brand colors
Wake Forest publishes separate web text values alongside its brand colours: a darker gold and a softened black tuned for reading on screen. Old Gold itself is specified against PMS 871, a metallic.
Official site: wfu.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Old Gold | primary | #9E7E38 | 158, 126, 56 | 41, 48%, 42% | 871 | 35, 45, 92, 12 | Fill screen |
| Black | secondary | #000000 | 0, 0, 0 | 0, 0%, 0% | -- | 0, 0, 0, 100 | Fill screen |
| Yellow | accent | #FDC314 | 253, 195, 20 | 45, 98%, 54% | 123 | 0, 16, 89, 0 | Fill screen |
| Athletics Gold | accent | #CEB888 | 206, 184, 136 | 41, 42%, 67% | 7502 C | 6, 14, 39, 8 | Fill screen |
| Gray | neutral dark | #53565A | 83, 86, 90 | 214, 4%, 34% | Cool Gray 11 | 44, 34, 22, 77 | Fill screen |
| Web Text Gold | accent | #8C6D2C | 140, 109, 44 | 41, 52%, 36% | -- | -- | Fill screen |
| Web Text Black | neutral dark | #222222 | 34, 34, 34 | 0, 0%, 13% | -- | -- | Fill screen |
Contrast pairs
Old Gold passes AA for body text on black, at 5.5 to 1.
Of 70 ordered pairs in this palette, 28 clear 4.5 to 1 for body text and 40 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Old Gold | Black | Yellow | Athletics Gold | Gray | Web Text Gold | Web Text Black | White | Black |
|---|---|---|---|---|---|---|---|---|---|
| Old Gold | 5.5Old Gold on Black, passes AA for body text | 2.4Old Gold on Yellow, fails AA for body text | 2.0Old Gold on Athletics Gold, fails AA for body text | 1.9Old Gold on Gray, fails AA for body text | 1.3Old Gold on Web Text Gold, fails AA for body text | 4.2Old Gold on Web Text Black, fails AA for body text | 3.8Old Gold on White, fails AA for body text | 5.5Old Gold on Black, passes AA for body text | |
| Black | 5.5Black on Old Gold, passes AA for body text | 13.0Black on Yellow, passes AA for body text | 10.8Black on Athletics Gold, passes AA for body text | 2.9Black on Gray, fails AA for body text | 4.3Black on Web Text Gold, fails AA for body text | 1.3Black on Web Text Black, fails AA for body text | 21.0Black on White, passes AA for body text | ||
| Yellow | 2.4Yellow on Old Gold, fails AA for body text | 13.0Yellow on Black, passes AA for body text | 1.2Yellow on Athletics Gold, fails AA for body text | 4.6Yellow on Gray, passes AA for body text | 3.0Yellow on Web Text Gold, fails AA for body text | 9.8Yellow on Web Text Black, passes AA for body text | 1.6Yellow on White, fails AA for body text | 13.0Yellow on Black, passes AA for body text | |
| Athletics Gold | 2.0Athletics Gold on Old Gold, fails AA for body text | 10.8Athletics Gold on Black, passes AA for body text | 1.2Athletics Gold on Yellow, fails AA for body text | 3.8Athletics Gold on Gray, fails AA for body text | 2.5Athletics Gold on Web Text Gold, fails AA for body text | 8.2Athletics Gold on Web Text Black, passes AA for body text | 1.9Athletics Gold on White, fails AA for body text | 10.8Athletics Gold on Black, passes AA for body text | |
| Gray | 1.9Gray on Old Gold, fails AA for body text | 2.9Gray on Black, fails AA for body text | 4.6Gray on Yellow, passes AA for body text | 3.8Gray on Athletics Gold, fails AA for body text | 1.5Gray on Web Text Gold, fails AA for body text | 2.2Gray on Web Text Black, fails AA for body text | 7.4Gray on White, passes AA for body text | 2.9Gray on Black, fails AA for body text | |
| Web Text Gold | 1.3Web Text Gold on Old Gold, fails AA for body text | 4.3Web Text Gold on Black, fails AA for body text | 3.0Web Text Gold on Yellow, fails AA for body text | 2.5Web Text Gold on Athletics Gold, fails AA for body text | 1.5Web Text Gold on Gray, fails AA for body text | 3.3Web Text Gold on Web Text Black, fails AA for body text | 4.8Web Text Gold on White, passes AA for body text | 4.3Web Text Gold on Black, fails AA for body text | |
| Web Text Black | 4.2Web Text Black on Old Gold, fails AA for body text | 1.3Web Text Black on Black, fails AA for body text | 9.8Web Text Black on Yellow, passes AA for body text | 8.2Web Text Black on Athletics Gold, passes AA for body text | 2.2Web Text Black on Gray, fails AA for body text | 3.3Web Text Black on Web Text Gold, fails AA for body text | 15.9Web Text Black on White, passes AA for body text | 1.3Web Text Black on Black, fails AA for body text | |
| White | 3.8White on Old Gold, fails AA for body text | 21.0White on Black, passes AA for body text | 1.6White on Yellow, fails AA for body text | 1.9White on Athletics Gold, fails AA for body text | 7.4White on Gray, passes AA for body text | 4.8White on Web Text Gold, passes AA for body text | 15.9White on Web Text Black, passes AA for body text | 21.0White on Black, passes AA for body text | |
| Black | 5.5Black on Old Gold, passes AA for body text | 13.0Black on Yellow, passes AA for body text | 10.8Black on Athletics Gold, passes AA for body text | 2.9Black on Gray, fails AA for body text | 4.3Black on Web Text Gold, fails AA for body text | 1.3Black on Web Text Black, fails AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.wfu.edu/our-brand-identity/color-patterns-papers/
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