University of Tennessee brand colors
Tennessee runs one of the smallest official palettes of any major institution: three colors, and black is deliberately not among them. The university states plainly that Smokey Gray replaces black in its communications, and that Tennessee Orange does not meet web accessibility standards for body text despite being the primary color.
Official site: utk.edu
Every color
| Color | Role | Hex | RGB | HSL | Pantone | CMYK | Preview |
|---|---|---|---|---|---|---|---|
| Tennessee Orange | primary | #FF8200 | 255, 130, 0 | 31, 100%, 50% | 151 | 0, 55, 100, 0 | Fill screen |
| Smokey Gray | secondary | #4B4B4B | 75, 75, 75 | 0, 0%, 29% | Cool Gray 11 | 0, 0, 0, 85 | Fill screen |
| White | background | #FFFFFF | 255, 255, 255 | 0, 0%, 100% | -- | 0, 0, 0, 0 | Fill screen |
Contrast pairs
Tennessee Orange passes AA for body text on black, at 8.4 to 1.
Of 18 ordered pairs in this palette, 10 clear 4.5 to 1 for body text and 12 clear 3 to 1 for large text. Row is the text color, column is the background.
| Text color | Tennessee Orange | Smokey Gray | White | White | Black |
|---|---|---|---|---|---|
| Tennessee Orange | 3.5Tennessee Orange on Smokey Gray, fails AA for body text | 2.5Tennessee Orange on White, fails AA for body text | 2.5Tennessee Orange on White, fails AA for body text | 8.4Tennessee Orange on Black, passes AA for body text | |
| Smokey Gray | 3.5Smokey Gray on Tennessee Orange, fails AA for body text | 8.7Smokey Gray on White, passes AA for body text | 8.7Smokey Gray on White, passes AA for body text | 2.4Smokey Gray on Black, fails AA for body text | |
| White | 2.5White on Tennessee Orange, fails AA for body text | 8.7White on Smokey Gray, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| White | 2.5White on Tennessee Orange, fails AA for body text | 8.7White on Smokey Gray, passes AA for body text | 21.0White on Black, passes AA for body text | ||
| Black | 8.4Black on Tennessee Orange, passes AA for body text | 2.4Black on Smokey Gray, fails AA for body text | 21.0Black on White, passes AA for body text | 21.0Black on White, passes AA for body text |
Sources
- Every color on this page: https://brand.utk.edu/standards/colors/
Other colleges & universities
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